Our goal: a data commons

The goal of the Fractal Protocol is to incentivize the growth of the world's largest decentralized data pool:

  • powered by an incentive system that attracts data growth and reliability;

  • with attribution, access and payment mechanisms for contributors;

  • with the user in control of their data: access, purpose, price.

We need a better term here. Even with the decentralized prefix, it's possible folks will visualize a data pool as a centralized solution (see e.g. "data lake"). This is a problem not because that's inaccurate, but because that's actively undesirable.

Data commons sounds great but will always need an explanation to be understood.

Growing the commons

We've identified some complementary approaches to growing this data commons. The first rests on our assumption that we can change the market with the right incentives. This means offering existing data silos a better deal: showing them how contributing to our commons is a more profitable strategy than hoarding their data and doing direct deals.

Another approach assumes we can significantly broaden the data market: making new business models possible by unlocking permissionless data liquidity. For example, any browser extension could open up a new revenue stream by starting to collect and sell browsing history, search intents, and purchase history.

We grow this pool by:

  • contributing to it ourselves (e.g. through Fractal ID and the Fractal Wallet)

  • incentivizing others to start contributing what they already collect (e.g. Zeotap, Lotame, ID5, InfoSum)

  • incentivizing others to start collecting and contributing (e.g. Crumbs, Honey)