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Strategy
Fractal employs two interconnected strategies to achieve Fractal’s mission:
  • Providing the critical infrastructure for identity management in Web3 (multichain DID);
  • Shifting industries like AdTech from surveillance capitalism to disclosure democracies, with better data markets built on sovereignty and consent;
This will enable our users to for example:
  • Maintain ownership of their data via decentralized IDs;
  • Selectively disclose verified data about themselves to chosen parties (e.g. to benefit from customized ads and promotions);
  • Exchange their data with third parties (e.g. data aggregators, AdTech companies) for fair compensation.
There is a lot going on inside at Fractal: Fractal ID, the Fractal Protocol, and the Fractal Wallet. All are part of an aligned whole, contributing to Fractal’s mission!
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