Fractal employs two interconnected strategies to achieve Fractal’s mission:
- Providing the critical infrastructure for identity management in Web3 (multichain DID);
- Shifting industries like AdTech from surveillance capitalism to disclosure democracies, with better data markets built on sovereignty and consent;
This will enable our users to for example:
- Maintain ownership of their data via decentralized IDs;
- Selectively disclose verified data about themselves to chosen parties (e.g. to benefit from customized ads and promotions);
- Exchange their data with third parties (e.g. data aggregators, AdTech companies) for fair compensation.